A WONDERFUL FASHION COLLECTION FROM THE LUXURIOUS HOTEL GROUP
Ultra-luxury Aman hotels, frequently preferred by Hollywood celebrities for their holidays, are preparing to step into the fashion world with their first travel-themed retail collection. The Essentials by Aman took its place in the boutiques of Aman Resorts, which is known for its unique hotels in different parts of the world, from the mountainous geography of Bhutan to the turquoise beaches of the Turks and Caicos Islands. Inspired by the nature, architecture and local crafts of extraordinary Aman destinations, the collection includes pieces not only for women but also for men.
As the name suggests, The Essentials by Aman prioritizes the clothes that will be needed the most during travel and aims to make a difference in the clothing preferences of the guests by looking at the designs from the perspective of both fashion and hotel management, and does this without sacrificing elegance and comfort. This luxury representative of sustainable tourism has undertaken a creation process that values environmental approaches in the use of materials. In the collection, exclusive pieces and accessories for every moment of your travels are brought together under the headings of swimwear, activewear, knitwear, loungewear and resort wear. It should be noted that all products are made in Italy with high quality fabric and design. The color palette of the collection, supported by simple lines and elegant prints, bears traces of the nature of the destinations where Aman hotels are located. From the terracotta tones of Amanjena in Marrakech to the azure color of the magnificent Amanzoe in Greece and the yellow glow of Amangiri rising in the deserts of Utah, America, a collection of colors that match your travels awaits you.
While describing this very special design project, Kristina Romanova, Aman Product Development Director, says that they set off from the “timelessness” trend in fashion. Romanova said, “We set out by observing that seasons are no longer as important as they used to be in the fashion world, and designers focus on timeless pieces that can be worn every season. It was important for us that our guests could wear clothes with the Aman logo on different trips for many years,” he summarizes the philosophy of The Essentials by Aman…