ALAIA’S NEW CREATIVE DIRECTOR
After the French and Tunisian designer Azzedine Alaia, who died in 2017, a great effort was made to preserve the legacy of the Alaia brand. Struggling like managing a ship without a captain, the brand finally found its captain! Announcing on February 5 that Pieter Mulier is Alaia’s new Creative Director, the brand signaled the beginning of a new era.
Earlier in his career, he was a Raf Simons intern, and worked with Simons for brands such as Jil Sander, Christian Dior, and Calvin Klein. “Pieter’s inauguration marks the beginning of a new and important chapter for our brand. Together we will work to carry Alaia’s values and unique styles to the future, ”said Alaia CEO Myriam Serrano,“ Pieter is a unique designer with his technical talent, keen observance, timeless perception of beauty and passion for handicraft, and he is also a unique designer in the creative aspects of our brand. very convenient, ”he added.
Mulier, who started as Creative Director at Alaia with the statement, will present his first collection for the Spring Summer 2022 season. “It is an incredible dream to join this prestigious fashion house, beautiful workshop and incredibly talented team,” says Pieter. “His attention to his innovative and enduring creativity and Azzedine Alaia’s strong vision have always been a source of inspiration for me. With a tremendous sense of admiration and responsibility, I will work to further her celebratory legacy of femininity and to shape the future of this legendary fashion house together, ”he added.