The digital season presentation, inspired by the “Hello Sunshine” themed Beymen 2021 Spring Summer campaign, inspired by the positive energy of the sun, was published on the Beymen Instagram account and www.beymen.com. Fashion lovers who had the opportunity to watch the newest collections of the season accompanied by the symbolic symbols of Istanbul such as Galata Tower, Rumeli Fortress and Maiden’s Tower, had the opportunity to simultaneously access and purchase all the designs exhibited in the digital presentation with the special page prepared on www.beymen.com.

In the digital season presentation held with the styling and curation of Murat Türkili, there are brands such as Balmain, Valentino, Stella McCartney, Bottega Veneta, Balenciaga, Tom Ford and Alexander McQueen, as well as Beymen Collection and Academia’s 2021 Spring Summer women’s and men’s collections. 84 different looks prepared with the most popular designs were introduced.

In the digital presentation where season trends such as neon tones, polka dots, red & pink combination and denim stand out, new generation shorts jacket suits, harbingers of spring cotton and linen designs meet with the audience with their dynamic silhouettes, while silk and chiffon feminine dresses heralding the upcoming summer romance in the Bosphorus. it blew the winds.