Bottega Veneta suddenly disappeared from Instagram. The Italian fashion house with 2.5 million followers had 1.9 million shares. While it is not known why Bottega Veneta left Instagram, it was also among the curious questions when she would return. Online, “Is Bottega Veneta reacting to Instagram or to the luxury brands’ place on social media? Or is this a technical fault? ” No representative from Veneta made a statement on this issue.

Last month, Bottega Veneta, who unexpectedly presented the Spring 2021 show, had a small physical screening at Sadler’s Wells in London. This presentation, which was later turned into a short film, was made into a book by the German artist Rosemarie Trockel. Making a statement after the movie and book released in December, Creative Director Daniel Lee stated that Bottega Veneta wanted to add “human touches” to its brand codes.

While those who tried to enter Bottega Veneta’s Instagram pages were greeted with the message “Sorry,” the Italian brand also closed its Twitter and Facebook pages. We are curious about the new strategy of Bottega Veneta, one of the most popular brands of recent years!