Chanel announced that from January 1, 2021, Charlotte Casiraghi will become the fashion house’s ambassador and spokesperson. The photographs of Casiraghi, the face of the Spring-Summer 2021 collection designed by Virginie Viard, were taken by Inez van Lamsweerde and Vinoodh Matadin in Monaco.

Charlotte Casiraghi (Chanel)

This announcement seals a long relationship based on trust and friendship initiated by Karl Lagerfeld and maintained today by Virginie Viard. Having been close to the fashion house from a young age and photographed by Lagerfeld himself for the book ‘The Little Black Jacket: Chanel’s Classic Revisited’ brought together by Karl Lagerfeld and Carine Roitfeld in 2012, Casiraghi also participated in many Chanel events and shows. became a loyal friend of the fashion house of the time.

A graduate of philosophy, Casiraghi is also a literature and poetry enthusiast, with Lagerfeld’s young encouragement. Casiraghi, who is president of Rencontres pilosophiques de Monaco, an association he founded in 2015, aims to celebrate and recognize philosophy through monthly themed events dedicated to thinking, discussing and communicating ideas. New Chanel ambassador Casiraghi, who is also an outstanding horse rider, is the head of the Monte-Carlo International Jumping event.

Charlotte Casiraghi (Chanel)

Continuing Gabrielle Chanel and Karl Lagerfeld’s unconditional love for literature, Chanel, Virginie Viard and Charlotte Casiraghi will soon launch the project Les Rendez-vous litteraires rue Cambon. Throughout 2021, these themed comparisons, which will be posted on Chanel’s website and social networks, will bring together women writers, fashion house friends and actors to create conversations and shares by reading different literary works and historical figures.

While the campaign for Chanel’s Spring-Summer 2021 collection will be published on January 1, the first of the literary meetings Casiraghi will attend will take place on Tuesday, January 26, 2021 at 31 rue Cambon halls.