FIRST ALEXANDER MCQUEEN BOUTIQUE IN TURKEY OPENED IN ZORLU CENTER
World famous British fashion brand Alexander McQueen opened its first and only boutique in Turkey at Zorlu Center. Designed with the concept prepared by Alexander McQueen Creative Director Sarah Burton and the famous architect Smiljan Radic, the boutique brings together women’s clothing, shoes, handbags and accessories collections as well as men’s shoes collections with fashion lovers under the same roof. Blending the traditional values of the brand with an innovative and visionary design approach, Alexander McQueen Zorlu Center presents the interaction of McQueen models with reference to the fashion show collections.
The collections exhibited in the boutique, which invites its visitors to a unique journey in the world of Alexander McQueen, show itself as a masterpiece in every field. Inspired by the love of nature as the core values of the brand, the use of walnut and oak in light and dark tones stands out in the boutique, combining Alexander McQueen’s craftsmanship values with a visionary, design and innovative approach without compromising traditional techniques and handcrafted touches. The new cotton-based covering material “cotton-crete”, specially developed in accordance with the boutique concept, reflects the value given to experimentation in design. The custom locker cabinet in the form of a fabric-coated glass cylinder, designed by the McQueen London design studio team, draws particular attention. The contrast between contemporary and traditional that characterizes the fashion house is emphasized by raw and refined touches in decoration.