Gucci offers a feminine and romantic collection of jewelry, leather accessories and silk, adorned with glamorous heart symbols for Valentine’s Day. The new jewelry collection, designed with silver, includes necklaces, earrings, bracelets and two different earring styles. Centering the Gucci Heart symbol in all these pieces, the Italian fashion house uses unexpected sky blues alongside classic reds. The heart motifs meeting with the G motif on the chain become much more remarkable with their three-dimensional effect.

Gucci Love, Love & Love Campaign (Brad Elterman)

Introducing heart-patterned versions of the shoulder bag with its jewelry collection, Gucci creates a graphic, childish yet romantic texture with its puzzle-like designs. Card holders, mini bags and leather accessories embroidered with a three-dimensional heart motif become a meaningful gift option for your loved ones.

Gucci Love, Love & Love Campaign (Brad Elterman)

At the same time, Gucci, who met with rock photographer Brad Elterman living in Los Angeles for Valentine’s Day, prepared a campaign called ‘Gucci Love, Love & Love’. Inspired by Cupid, the Cupid, Gucci combines love and a rebellious attitude in an interesting way. Elterman, one of the most famous photographers of the music scene, created untouched, spontaneous, natural and aware visuals with the rock’n’roll texture of the 70s. Elterman, who has created a collection magazine called ‘Fanzine’ with which she has been sharing her shots since 2014, in addition to her photography, met with Gucci’s Creative Director Alessandro Michele to celebrate Valentine’s Day in this mini magazine.

Gucci Love, Love & Love Campaign (Brad Elterman)

Opening a curtain to Michele’s perspective on love and beauty, the campaign also promotes Gucci’s Valentine’s Day capsule collection. Adding another remarkable element to Gucci’s heart-patterned designs with its fun, graphic and childlike aesthetics, Elterman also used his latest works and images from his archive in the campaign. Creating an online mini-magazine in cooperation with Gucci, Elterman’s limited edition editions are offered for sale in selected Gucci stores for Valentine’s Day.