MULBERRY CONTINUES CELEBRATING ITS 50TH ANNIVERSARY WITH ALEXA CHUNG
We’d be right to say that 2021 is a big year for Mulberry. The British handbag brand turns 50, and with a series of exciting launches and epic collaborations – quite rightly – they keep the celebrations going all year.
More than a decade after Mulberry launched the cult-favorite Alexa bag, Mulberry is teaming up with the designer who evolved into It Girl, which inspired the original carrying case. The luxury London fashion house has commissioned Alexa Chung to design a new bag as part of their 50th anniversary Mulberry Editions collection. Known worldwide for its leather goods collection, the UK fashion house appealed to Chung not only for his name, but also for his undeniably cool style.
For the collaboration, Chung designed a collection of ’70s inspired styles. Alexa is one of the aesthetic signatures of her personal style for the Mulberry x Alexa Chung collection; draws on masculine formality balanced by a vintage romance and a deep appreciation for British design.
The Little Guy, a double-buckle clutch with a thin gold chain strap, is in the series, priced between $950 and $1,795; and inspired by the classic handbag, the Big Guy is available as a convertible shoulder bag with a thick detachable crossbody strap. The pieces are available in a range of vibrant patent leather and suede, colors and textures, including vibrant apple green, denim blue, alligator-embossed dark chocolate brown and tan suede.
Of course, the brand announced the cooperation with excitement; “We are excited to launch a collaboration with the woman we have worked with for a long time and who inspired one of our most iconic bags: Alexa Chung.”
First released in 2010 and re-released last year, the Alexa bag also got a new look in the same color groups. The design took its cues from Mulberry’s original Elkington men’s briefcase, which is the style of Chung’s.
“Mulberry has always been a brand very close to my heart. Alexa represents a moment in my life that I am extraordinarily proud of and feel truly lucky to have experienced. Nostalgic, emotional, sweet and cheerful… This time, I wanted to create something that transcends what bags mean to me personally but could be in someone else’s wardrobe. I wanted to make sure it would hold up, that it would be a future classic.” says Chung.
Alexa Chung immediately shared the collaboration with her fans. “Today is the day I have long dreamed of. My @mulberryengland collaboration is now available in this beauty form called The Big Guy, which is influenced by the bag they named after me years ago. Thank you Mulberry for their wonderful collaborative and welcoming team for asking me to design my own bag now that I am.”
Available for purchase at Mulberry.com, Alexa’s limited-edition line features two styles inspired by 1970s fashion icons Charlotte Rampling and Lauren Hutton and designed for anyone who wants to emulate Chung’s effortlessly romantic feminine-masculine street style.