VERSACE GIRL OF AUTUMN 2021: RED HAIR PRAYER LIPA!
Versace’s Fall/Winter 2021 ad campaign features Dua Lipa, one of the most popular musicians today! The campaign signals that it will certainly have ripple effects globally.
Donatella Versace cemented Dua Lipa’s “Versace Girl” status by being the face of the brand’s Fall/Winter 2021 campaign. The Grammy Award-winning artist appears before us with her long and fiery red hair in the photographs taken with the lenses of Mert Alas and Marcus Piggott. Her hair color is inspired by the color Gigi dyed her curls for the Versace show in early March.
Donatella Versace said that Lipa didn’t hesitate to dye her hair for the shoot, which showed her confidence. Dua Lipa for her hair “Blonde was out of fashion – even though I’m blonde… And fiery red is a symbol of passion and power.” said. Versace was first impressed by the artist’s tone of voice, the way he spoke. He wanted to get to know her and was impressed by her attitude towards life.
Versace first met Lipa at the Versus show in London in February 2017, and the singer has since worn the brand to several major events. Lipa joins the roster of otherworldly celebrities who have formed a longstanding friendship with Versace, from Elton John to Madonna.
Strong women have always been an inspiration for Versace and the brand loves to design for them. In fact, he remembered how impressed he was with Lipa’s decision to perform at the 2018 Brit Awards, donning a swimsuit and a denim jacket embellished with Versace’s Trésor de la Mer print. “She was very confident, beautiful, brave, dancing and feeling free,” Versace said of Lipa.